100 eons ago there was a company called AOL that ruled the early Internet. We had to pay (!) for dial up service (look it up in Wikipedia) and at least one person I knew decorated his wall with all the CD’s AOL would send in the mail seemingly daily to get you to sign up for an account. Everyone had an AOL E-mail account—maybe someone you know over age 60 still has one.
The thing that migrated most of us out of AOL and into another E-mail provider was the conglomeration of ads, flashing banners and pop-ups that would appear when one was simply trying to scan through E-mails.
Today, Facebook is on its way to meeting or possibly exceeding the annoying quotient. Until recently, I had enjoyed the feature where I could wish someone a Happy Birthday. It came in handy, reminding me of dates that I otherwise would have forgotten. As we all have learned by now, just when we get used to using this feature—Facebook leashes its real reason for this convenience—advertising!
Now, when I click on the link to post Happy Birthday on someone’s wall, I get a message—BUY a gift of Starbucks! BUY something else! Don’t just say ‘hey, I’m thinking about you, have a great day,’ buy them something and buy it thru FB!
Some people may appreciate this.
I see it as just another step toward Facebook becoming and surpassing the old AOL in cluttered ad space crowding out content.